I adore afternoons like the one I had on Friday. I feel like it's my life purpose to feel inspired by something each day. My love for Louis Vuitton started way back, you know, the days when we were teenagers. The only goal was to own a LV bag. Nowadays, I appreciate Louis Vuitton for more than that. I love the timelessness of the pieces produced by the French fashion house. It's understated, clean and luxorious. The pieces are undoubtably expensive but they are investment pieces that will stay with you for a lifetime and could quite easily become beautiful vintage heirlooms. The few pieces I have will be passed on to my girls, I hope they treasure them as I have.
Sadly, I missed Series 1 & 2 since they were exhibited in different cities around the world but I made it to Series 3 last week in London. It's so much more than I expected. The exhibition showcases an entire season's collection AW15, the inspiration, the making of and the catwalk show. It was spectacular. Laid out over 3 floors at 180 Strand, a stones throw away from Somerset house. This place is completely instagram friendly. They completely encourage you to take as many photos as you like and share as you wish. I love an exhibition that allows this, with the social way this world is moving its the key to more gaining more traction. It's a clever marketing strategy. A heaven for instagrammers, social influencers and bloggers.
Make sure you have at least an hour to enjoy every bit, it's a large exhibition so give yourself plenty of time to absorb, a 13 room journey would probably describe it more accurately. And, perhaps allow yourself a little more time if you fancy wondering across the street to Somerset House to enjoy a coffee or lunch.
I had a lunch date at Granger in Notting Hill which meant I skipped a visit to Somerset House for lunch but we were surprisingly greeted with an offer to have afternoon tea, along with a group talk from an editor at Vogue before a tour of the exhibition. I'm not sure if this is a daily occurrence but we were quite lucky to arrive at the right time. Of course afternoon tea was served in true Louis Vuitton fashion. Handmade juice cocktails, crafted from only the finest ingredients, teas and coffees with waiter service and delicious little canapé deserts could be found wondering the room. There is a great big wall covered in little pockets containing stickers of accessories in the collection and Louis Vuitton monogram letters which we were invited to take after the talk. I'm so excited to now have some of these.
I chose my initials and one of my favourite bags from the collection. Now i'm just thinking where I might stick them.
If you are a fashion designer, a design student or want to enter into the fashion industry I encourage you to make every effort to view this exhibition. It will only inspire, motivate and encourage you. Those that just love fashion, particularly Louis Vuitton will become to understand the workmanship and skill that goes into every garment and accessory.
I don't really want to give too much more away and spoil it for those of you that want to visit. All you need to do is turn up at 180 Strand, no ticket needed and enjoy your journey through their AW15 collection.