I was delighted to be invited to an early tour of Fortnum & Mason's new beauty hall. Known for inventing the scotch egg and delivering the best hamper in London I didn't quite know what to expect as far as a Fortnums beauty hall. The one thing I did know is I had great expectations.
Subtle, understated and oozing with Georgian glamour. It was unquestionably worth the wait. It's everything you would imagine and more. Refreshingly different than the hustle and bustle of all the other London department store beauty halls. I had an image in my head that it would be quite over the top but actually it's all in the simplicity. I loved that it feels light and airy but retains the Georgian feel. The over-sized, over-the-top chandelier centered in the middle elegantly ties the modern georgian look together very beautifully.
I don't know about you but I usually find beauty halls completely overwhelming, illuminated beyond necessity and far too loud not to mention busy. My family life is hectic and I have 2 very energetic toddlers who too often make far too much noise, on the occasions that I do shop in store I want a little serenity especially when I making my mind up about beauty purchases and this is what Fortnums offers. It's all in the details. We as customers matter. Plain, simple, old fashioned customer service goes a long way, it's a rarity in London these days, I cannot tell you how much I appreciate it.
Since having children I'm far more picking about what products I use and what's in them, it's lovely to be able to talk to someone about the products you are going to buy without being rushed and with confidence that there extensive knowledge will give the comfort needed.
No, Fortnum's doesn't bombard you with vast selections of products, they have selected and very carefully hand picked the creme-de la-creme of their selected brands with many collaborations exclusive to Fortnums. Think of their beauty hall as an editors pick, everything is amazing, out of this world. You will only find THE finest selection of beauty products. Oh why oh why must you make shopping this easy Fortnums? There was nothing I didn't adore.
And that's not it, cult brand Cosmetics a la Carte now offers their colour matching service at Fortnum's, custom blended lipstick, I cannot tell you the number of times I have found 'the one' for my lips and they almost always seem to discontinue my new favourite. No need to be disappointed anymore, I know where I'm going when my favourite lipstick gets discontinued. The same service can colour match your shoes and blend the identical lip colour. Genius.
The fragrance area will take you through three concepts. The Heritage Hall which celebrates the classic French and English perfume houses we all know and love. The Scent Room, and The Contemporary Gallery which is home to the next generation of perfumiers. The huge chandelier takes centre stage showcasing an outstanding edit for your senses.
As simple as the layout may look there is so much to take in, I say that because you 'want' to take it ALL in, EVERYTHING, it's all so derserving.
I've already been back and will continue to do so for as long as the beauty hall is open. Now I know Fortnum's The Parlour ice cream restaurant is family-friendly I can so easily return with the children and sneak off upstairs whilst they indulge in ice cream!